1. GOOGLE MY BUSINESS
You must have a GMB listing!
This is the search result on the right-hand side of your Google searches.
If you have a Google account, you can set up your listing, absolutely free.
For added SEO, make sure your business is listed on all the other online directories like Local Search, Yellow
Pages, White Pages, True Local. Don’t forget to cross-link with your colleague’s website, if it’s appropriate to do so.
Google My Business: https://www.google.com/intl/en_au/business
2. PASSWORDS AT YOUR FINGERTIPS
If you’re tirelessly always searching for your usernames and passwords… I use and recommend LastPass.
It’s completely free and also has an App, so you have all your passwords, securely, at your fingertips!
For improved security, don’t use your browser’s password saving function, in case your laptop/computer is compromised.
3. ENEWSLETTERS ARE NOT DEAD!
Email marketing is still very much alive and it’s a subtle way to keep in touch with your customers and potential customers.
A regular, monthly eNewsletter not only maintains brand awareness but these readers also already love you educate them, tell them about your business and your latest offers.
I use and recommend MailChimp, they have a free version.
MailChimp : https://mailchimp.com/
4. WEBSITE UPDATES 101
Make sure you regularly update your website’s content so that the search engines continue to crawl it eg: Google, Bing
As a rule of thumb, updates should be monthly.
If eCommerce sites, this is easy as you will be adding and updating products.
For service-based websites, consider publishing a monthly blog.
Ideas to update your site:
- change your Home page banner or photo
- add the latest blog
- update your photos
- ensure you cross-link internal pages
- add a new page for a product or service
- get your web person to integrate your social media, Instagram is a good one
- have very clear Calls to Action (CTAs) that help your visitors know what you want
them to do on every page
- I use and recommend WordPress.
5. CANVA CAN DO
If you are doing your socials, creating brochures, or needing optimized photos for your website, Canva is the best.
There’s a free version, so you won’t need to spend $1,000 on Adobe Suite!
Canva has great icons, templates, photos, Google fonts gifs and more.
They have ‘Design School’ which shows you how to design just about anything.
You can print from Canva too that’s where I had my business cards done! It’s an Australian-owned bonus.